The Team


Let's rewind a few years. 
The combined technological approach of the team, started since 2011 with a homemade device assembly (not commercialized by any multinational corporation at that time) for IoT which makes possible to rationalize consumption by turning on/off any home device, without resorting to some very expensive home automation systems.

All that happened not only by remote operations by internet, but also by an advanced process of variables Feed RSS reader from the web.

The project, called FeedSwitch, (will become the electrical outlet HeartSwitch is based on current, (*see images from the prototype gallery)). It has been judged as one of the best innovative ideas, awarded in the Creative Clusters II contest of Campania Innovazione S.p.A. which took place at Città della Scienza in Naples. Encouraged by the initial results as regards public involvement and after several interviews with the experts of Atlante Ventures (fund of Intesa Sanpaolo group) beyond inputs from the web, a meticulous experimental study about various daily life situations which could represent inputs is begun.
The feedswitch
The feedswitch
The Arduino Camp 2012 in Turin
Arturo offered the source code of the electrical outlet and of the feed reader to any applicant on the ArduinoCamp 2012 in Turin (Official Hackday Resume / Gallery) The project attracts the attention of the open source community, which persuades it to participate in other events and initiatives. So, enough to attract the attention of Xively project (ex-Pachube, before LogMeIn acquisition) at Web Summit 2014, in Dublin (EIRE). In fact, they came in close contact with some responsibility for the sector. Moreover, they had the possibility to debate about project developments also with some figures met at TEDxCaserta (Organized by the 012Factory Team). Various business-dev ideas led the team to present a first B.P. with Invitalia "Smart&Start" competition notice, until july 2016, when Clemente remember was in the operating room for a surgical operation of the mitral valve.

After a couple of hours, the intervention had worked perfectly and everyone was getting ready to finish the last thing. Unfortunately, at the time of the aorta opening and of the extracorporeal interruption, the heart was struggling to produce a satisfactory heart beat. It was, in essence, spread badly. Found the problem, the first cardio surgeon decided to use a defibrillator with which he sent an electrical impulse directly to the heart muscle. After a few seconds (fortunately), the electrocardiogram signal appeared on the monitor and the heart spread correctly. Clemente in those moments thought: "that's power of the heart, now comes out and the light of life around us is shining on!". It was the first time that he imagined a power coming from the heart. On the same times particularly Arturo had finally developed a prototype of FeedSwitch and made it after more than four years of research and a first part of the software. Indeed, these were third-party external data, not produced by the user. In the afternoon, Clemente told about his day in Arturo's Makerspace laboratory, with whom he quickly agreed that it would be interesting to have a triggering factor that came from a physiological demand of the user! There was, in fact, an "energy" of which he had still little to say: the heartbeat.
Clemente Cipresso proceed with studie heart at the University
Clemente while working
Clemente and Arturo at work the night after the mountain hike
The two guys thought that integrating the two ideas could give rise to something wonderful. A few weeks later, following a mountain hike with Arturo, after a weighty physical activity, the Clemente heart rate monitor was fixed at thresholds above 90 beats per minute. Unexpectedly that bracelet represented the keystone of the project. While the problem was clear, the solution was far from that. Arturo suggested that FeedSwitch could have as reference the heart rate variation gap, once marge wearable and home-automation in the same system. First, they thought to open the window in the morning while heart rate was increasing or to switch off the lights when you are sleeping. The possibilities and the ideas that aroused were countless. On their return, they talked for a long time about the project. They could not wait to go home go to work just then.
The main perspectives are contained in two words: "Wearable" and "Ubiquitous". The first, is part an electronic devices that are worn (usually on the wrist) and have functions to monitor the performance of the human body. The second one, represents a new model of human-machine interaction in which computer processing is completely integrated into everyday objects playing the role of receivers and actuators.
For now the prototype is a bracelet based system but soon, over study of nanotechnologies, we could reach a nail polish or, at least, a tattoo. So it will be the environment that surrounds him to learn about human needs. The revolution is that the house comes to life, no longer by voluntary thoughts and actions but by physiological responses of our human body.
TG-R: Interview with Clemente Cipresso
Arturo e Clemente on-air interview
Late 2016, Clemente and Arturo write together a pending patent concept to activate electrical devices using a 'machine learning' algorithm, based on the self-learning of ECG checking.
The idea, with a strong emotional character, appeals to everyone and the news is taken up by many local and national newspapers, up to the invitation in some radio stream.
Over the next few months, they have written a business plan and the team has completed with Gennaro Merenda, a professional business graduate and Arturo's childhood friend, Yousur A Aziz from Iraq, and Saikat a designer with circuit bending passion meeting at a faire. So, Roberto Lombardo, designer, social media expert and growth hacking, join to the team, too. In 2017 the prototype wins the prizes: "CNI Scintille", "Gaetano Marzotto Prize 2017" and "XI ed. Best Practices Innovation Award" by Confindustria Salerno.
The initiative gets a lot of approval on various Italian newspapers (see pressmate). In 2018 the team was nominated to meet the "Edge of Government" due to the Mohammed Bin Rashid Center Government for Innovation in Dubai. For the next World Government Summit 2018, the United Arab Emirates check the potential of HeartSwitch and helped the team to promote it.
Early 2019, the team becomes a shareholder of StartupItalia. Finally, in April 2019, after over 2 years waiting, the Team is able to obtain the Italian patent for utility model using the 'Machine Learning' by heartbeat. The team's ability to innovate to deliver accurate activity and wellness tracking wearables to enable people to make impactful decisions about their health so they can perform and automate their actions.
Everything else, it's the story we're telling you today on Kickstarter...
Clemente and Arturo bite the Gaetano Marzotto Award

Arturo at Corriere Innovazione

Clemente at Italian newscast TG10

The team at Radio CRS75 (Salerno)

Arturo at Confindustria Salerno

We need you to make our philosophy a real revolution

Made in Italy - Made with ❤️


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Copyrights - HeartSwitch Team since 2016, July.
Italian Patent no.202016000109980 (check)
Italian Patents and Trademark Office (UIBM) trademark query no.302017000023237 is NOT in anyway connected to the italian company HeartSwitch S.r.l. (VAT no.01740020092)

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